Airbnb’s Example – Form Design Best Practices To Increase Conversions

It’s not a secret that great form design enhances UX and helps boost conversions. Simply put, great web form design helps you increase the bottom line. There is tons of research about it.

Without a simple, user-friendly, aesthetically pleasing form, how are you supposed to entice your visitors to take the time to provide you with all of that personal information?

Kristen Baker, author at HubSpot, has written an extensive article about Form Design Best Practices: 15 Tips to Boost Conversions and UX. We love it and suggest to read it – at least 10 times.

Here’s an example on Airbnb we made to illustrate the idea – a seamless form experience, almost like dancing tango?

Feel free to check the original signup experience on Airbnb 🙂


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